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  • Workshops
  • DATE :
  • REGION :
    United Arab Emirates


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Fikra Labs is an initiative led by Abu Dhabi National Exhibitions Company, Abu Dhabi Department of Culture and Tourism, Etihad Aviation Group, and Miral. The goal of the initiative is to help MENA-based startups come up with innovative solutions to address the challenges faced by the tourism and travel industries in the Emirate.


The acceleration programme then follows a series of subsequent stages

  • the first of which is application shortlisting, during which time a screening and selection committee will review the submitted applications, conduct applicant interviews and, based on key metrics and criteria, eventually select 32 startups that will join a mini-bootcamp.
  • During this two-day bootcamp, intensive workshops will help participants to develop their business ideas in preparation for pitching to a Jury Committee, who will select 12 finalists to take part in a 4 week acceleration programme in Abu Dhabi.
  • During this acceleration phase, startups will be mentored on their ideas, refine their business plans, and develop prototypes in partnership with industry experts.
  • Finally, a jury will select four startups – one for each organisation – as the winners, who will then go on to work directly with their partner organisation, with the potential of securing US$ 100,000 equity investment.


Individuals or teams who are working on a startup that solves the proposed challenges related to the tourism and travel industries.

Application Process