Asmaa Morine is the CEO of Cais-Consulting since 2007, which offers a comprehensive support service for residents and non-residents wishing to invest in Morocco at the junction point between Europe and Africa, relying on leading professionals in the global assistance segment, tax optimization and commercial development towards the African continent.

Aside from being a CEO, Asmaa is also the president of the AFEM, Association of Women Entrepreneurs of Morocco since 2015. She, herself, is an incredible entrepreneur with more than 20 years of professional experience including 15 years of entrepreneurship. Moreover, she is also a member of several professional associations or Think Tanks, Vice President of Business intelligence club of Morocco in Paris and representative in Morocco of the AEGE. Asmaa is extremely involved in the associative world in Morocco, she is a member of the Board of Directors of Morocco PME, AMDI and the General Confederation of Enterprises of Morocco (CGEM).

She believes in women and their ability to thrive in what they undertake. She says: “The Moroccan Woman, known for her dynamism, her know-how and her savoir-être, also proves to be an efficient businesswoman who has established herself as a leading economic player over the long term. It invests in all sectors with a predilection for services.”