Serene and Narina met in 2012 at the ad agency JWT before deciding to create their own start-up. With their associate Jad Sarout they launched Raghunter which is an online search tool that provides shoppers with fashion items located in over 70 of Lebanon’s trendiest stores. They say: “We wanted to provide an online service to the Lebanese fashion industry and add value to the shopping experience of consumers”. They work all the strategic decisions of how to build, grow and expand Raghunter’s online editorial content as well as custom content created for Raghunter’s fashion clients. The two young founders explain they learned the ins and out of the Lebanese fashion market by conducting in-depth research and extensive interviews with both buyers and shop owners.
Serene Abbas graduated from the European Business School based in London with a Bachelor in Arts and International Marketing. Narina Najm graduated from the American University of Beirut with a Bachelor in Business Administration, Marketing and Communication. They both have previous experience in Management and Marketing.