Fit4Market Program

GIZ Egypt & Womenpreneur are delighted to invite you to participate at the Fit4Market Program, a program for women’s service providers in Egypt provides targeted training and tools for participants to tap into their full economic potential !

Meet the Fit4Market participants :

This seven-days, in-person training program will guide female service providers through exercises and workshops designed to strengthen and increase their business skills and knowledge while ensuring their services are prepared to scale up upon completing the program’s activities.

The Program will provide 20 women’s service providers training and support to advance in four essential areas

Sessions on building business resilience will focus on analyzing projected risks and their potential impacts, ensuring the continuity of business operations during a crisis, leveraging communications and marketing to maintain relationships with existing customers, and planning how day-to-day operations will continue if one or more team members is unable to work due to the crisis.

Through interactive sessions and practical exercises, participants will enhance their abilities in writing clear, concise, and impactful technical and financial proposals that effectively demonstrate the value of their services.

By strengthening your proposal skills, you will significantly increase your chances of securing funding and driving sustainable growth and success for your businesses.

Through interactive workshops and practical exercises, participants will learn about the importance of branding, including brand positioning, messaging, and visual identity.

By mastering branding techniques, you will be equipped to create a distinctive brand that resonates with your customers, builds trust, and helps differentiate your businesses in a competitive marketplace. 

Three sessions designed to equip participants with the knowledge and skills to integrate sustainability into their business operations.

    Objectives of the program:

  1. Promoting women’s entrepreneurial activities in Egypt ;
  2. Provide women’s service providers with all the necessary tools for their services to grow and develop innovative  processes and products ;
  3. Strengthen their resilience.

At the end of the program, successful participants will receive a Certificate of Achievement upon completion of all deliverables. 

Selection Process : 

The selection process will take place in two rounds.

In the first round an application will be published online through Google Forms that will require prospect participants to provide information about themselves and their business and take a short knowledge test on the program’s focus areas (Crafting Service Proposals, Branding, Business resilience, Sustainability). Application deadline : November 25, 2023. at 11:59PM.

At the end of the first round, an independent jury will select 30 women that will pass on to the second round of selection.

In this round, the selected women will be interviewed according to the before mentioned selection criteria by the independent jury and, eventually, 20 of them will be accepted to the take part in the F4M program.


Applications are open from October 3, 2023 to November 25, 2023 at 11:59 pm. Applications can be made via the form.

The 20 candidates selected to participate in the program will be contacted the week of 4th December 2023.

The program will take place from 5 to 13 February 2024 in Cairo (taking place in mornings only then followed by lunch).

After the training period, there will also be a coaching and networking period, and support from Womenpreneur.

22nd April 2024, follow up session. 

Submissions will be prioritized from applicants who come from diverse or marginalized backgrounds.